Privacy Policy

Last updated: March 14, 2026

DRIFT Beach Club operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). DRIFT Beach Club is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or otherwise interact with the Services.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read and understand this Privacy Policy.

Personal Information We Collect

When we use the term "personal information," we mean information that identifies or can reasonably be linked to you.

We may collect the following categories of personal information:

• Contact details including name, billing address, shipping address, phone number, and email address

• Financial information including payment card information, transaction details, and payment confirmations

• Account information including username, password, and preferences

• Transaction information including items viewed, added to cart, purchased, returned, or exchanged

• Communications with us including customer service inquiries

• Device information including IP address, browser, and device identifiers

• Usage information including how you interact with our website or Services

Personal information does not include anonymized or de-identified data.

Sources of Personal Information

We may collect personal information:

• Directly from you when you make a purchase, create an account, or contact us

• Automatically through cookies and similar technologies when you use the Services

• From Shopify and service providers who help us operate our store

• From advertising or marketing partners

• From third parties when permitted by law

Cookies and Tracking Technologies

We use cookies, pixels, and similar tracking technologies to operate the Services, analyze usage, and support marketing and advertising.

These technologies may collect information about your device, browsing behavior, and interactions with our website.

You can control cookies through your browser settings.

How We Use Personal Information

We use personal information to:

Provide and Improve Services

• Process orders and payments

• Ship products

• Manage accounts

• Provide customer support

• Personalize your shopping experience

Marketing and Advertising

We may use your information to send marketing emails, show ads, and promote products.

By providing your email address or phone number, you consent to receive marketing communications from us.
You may unsubscribe at any time using the unsubscribe link in emails or replying STOP to text messages where applicable.

Security and Fraud Prevention

We use information to detect fraud, protect our store, and maintain security.

Legal Compliance

We may use information to comply with legal obligations or respond to lawful requests.

How We Share Personal Information

We may share personal information with:

• Shopify and service providers who help operate our store

• Payment processors and shipping providers

• Marketing and advertising partners

• Analytics providers

• Law enforcement or government agencies when required by law

• In connection with a business transfer, merger, or sale

We do not sell personal information for monetary value.

However, we may share information with advertising partners to show relevant ads, which may be considered "sharing" under certain laws.

Relationship with Shopify

Our store is hosted by Shopify.

Shopify may collect and process personal information to provide and improve the Services.
Information you provide may be shared with Shopify and third-party service providers located in other countries.

To learn more, visit:
https://privacy.shopify.com

Third-Party Links

Our website may contain links to third-party sites.
We are not responsible for the privacy practices of those sites.

Children's Data

The Services are not intended for children under the age of 13, and we do not knowingly collect personal information from children.

If you believe a child has provided personal information, please contact us and we will delete it.

We do not knowingly sell or share the personal information of individuals under 16 years of age.

Security and Retention

We use reasonable security measures to protect personal information.

No method of transmission is completely secure.

We retain information as long as necessary to:

• Provide services

• Comply with law

• Resolve disputes

• Enforce agreements

California Privacy Rights

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to:

• Request access to personal information

• Request deletion

• Request correction

• Opt out of the sale or sharing of personal information

• Limit use of sensitive personal information

We do not sell personal information for money.
We may share information with service providers and advertising partners to operate our business.

To exercise your rights, contact us using the information below.

Your Rights and Choices

Depending on where you live, you may have the right to:

• Access your personal information

• Delete your personal information

• Correct inaccurate information

• Receive a copy of your data

• Opt out of targeted advertising

You may unsubscribe from marketing emails at any time.

We may need to verify your identity before processing requests.

We will not discriminate against you for exercising your rights.

International Transfers

Your information may be stored or processed outside your country.

When required, we use approved safeguards for international data transfers.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Changes will be posted on this page with a new updated date.

Contact

If you have questions about this Privacy Policy, contact us:

DRIFT Beach Club
451 Manhattan Beach Blvd B108
Manhattan Beach, CA 90266
United States

Email: hello@driftmb.com